Microsoft® Tag is a new kind of bar code that connects almost anything in the real world to information and interactive experiences on your mobile phone.
Microsoft® Tags can take your marketing materials to the digital dimension by transforming print media from a static to an interactive marketing tool. Connect customers to videos or websites that provide up-to-date information about your business, including: coupons, sales, daily specials, events, breaking news, tips, and more.
How does it work?
Using a smart phone (Blackberry, iPhone, Android) and the free tag reader app from Microsoft®, customers can be instantly linked to detailed information about your business.
To take advantage of the technology, smart phone users would download the free Microsoft® Tags app. Then, simply snap a photo of the Microsoft® Tag (see example above) wherever they see it, on print ads, signs, flyers, brochures, business cards, etc. The application on the mobile phone will automatically open a webpage, add a contact to the address book, display a message, or dial a number. There are no long URLs to type or SMS messages to send.
Pink Sky Studios can integrate this technology into your next project. We will create your tag, apply it to your message, produce your print material, and back it up with a webpage.
To spur your imagination, here are some industry-specific applications for Microsoft® Tags.
Real Estate:
Give home buyers instant access to property videos, photos, MLS information, and more. Place them on all your advertising, brochures, and yard signs.
Banks and Mortgage Companies:
Place tags on print materials to give customers up-to-date information regarding interest rates and new financial products.
Service Industries:
Tags can be placed on service vehicles and lawn signs to show videos, detailed service offerings, photo galleries, and coupons.
Manufacturing Industries:
Include tags on product labels and in print advertising to link to user manuals, product warranties, video demonstrations, customer support, safety/health protocols, product testimonials, special sales, and coupons.
Business Expos and Trade Shows:
Use tags to link potential customers to online brochures. Organizers can use tags on print materials to link attendees to schedules, program information, exhibit hall maps, exhibitor lists, and speaker bios.
Restaurants:
Give customers direct access to daily specials, events, and coupons by putting Microsoft® Tags in advertisements, brochures, signage, placemats, and business cards.
Brick & Mortar Retail Establishments:
Place tags on signage, in-store displays, shelf-tags, and product catalogs provide customers with detailed product information, product reviews, and coupons.
Event Calendars:
With Microsoft® Tags, your event calendar will never be out of date. Customers will have access to event videos, programs, schedules, ticket information, and much more.
Videos:
You don’t have to connect your tag with a mobile website – it can go directly to video! Whether it be a YouTube video or a professional marketing commercial, you can tell your story to potential customers.
The possibilities are endless!
